03
Oct
2007
T.V. watchdogs have banned the ads for Rimmel mascara in which Kate Moss’ eyelashes were digitally enhanced which broke advertising rules.
This comes just three months after a L’Oréal mascara commercial was criticized for featuring actress Penelope Cruz in false lashes also.
The agency behind Rimmel’s television and magazine campaigns denied claims that Kate wore false lashes during the shoot but produced no evidence to say otherwise.
From now on, the company has been ordered to include a disclaimer in future ads making it clear when post-production magic has been used to increase the effects of a product.